Coding on flexible films is the most common type of packaging printing, with a 40% share of the global market. In the past, mechanical approaches to printing on flexible films were used, but these are expensive and not very versatile. Today, more cost-efficient digital methods are available that improve the traceability of products.
Flexible film is becoming the packaging material of choice for food manufacturers and other companies in the fast-moving consumer goods (FMCG) sector. It is inexpensive, efficient to work with, and available in a wide range of materials with diverse properties.
When it comes to coding flexible films, companies are turning away from mechanical technologies, like hot stamping and rotary coding, in favor of four digital options which improve traceability and uptime: thermal transfer, continuous inkjet, thermal inkjet and laser.
The challenge for manufacturers is to find the best technology for their application.
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