When I first started talking to retailers about 2D barcodes, everyone asked the same thing: “What scanners do I need?” Wrong question! The real question is: “Who needs to be in this conversation?”

Let’s be real: every consultant out there is shouting that 2D barcodes are the future and you’re already behind. What they don’t say? There’s no universal playbook for 2D barcode implementation.

Texas SB 25 (Senate Bill 25), signed on June 22, 2025, introduces sweeping new food labeling requirements for products containing any of 44 specified additives. With enforcement ramping up by January 1, 2027, food manufacturers must act now—or risk penalties of up to $50,000 per day per product...

Last month, I watched a woman scan a QR code on olive oil with their phone. Within seconds, they had the complete story: where the olives were grown, their sustainability practices, and the harvest date. That's when I realized we're not just upgrading technology; we're building a consumer engagement platform that’s rewiring the entire relationship between products and consumers...

If you’ve been in retail for any length of time, you know that technology changes come fast and furious. But here’s one that’s flying under the radar for a lot of people. I’m talking about GS1 Sunrise 2027, and honestly, if you’re not already thinking about this, you’re behind the curve.

You know that feeling when a customer experience actually surprises you, in a good way? Like discovering that your favorite chocolate bar supports fair trade farmers, or learning that the wine you've chosen pairs perfectly with what you're making for dinner tonight?