Director of Strategy and Corporate Development at Markem-Imaje
Maintaining customer loyalty; continuing to attract customers to physical stores; streamlining product recalls; adapting to changing consumer behavior; reducing waste; and fighting theft: Producers and retailers are under constant pressure to identify new ways to address important challenges.
Current 1D UPC barcodes have been used to look up price and serialize products over the last 50 years, but brands are switching to 2D barcodes that can store more product information.
Industry 4.0 has already seen a revolution for business and manufacturing, with its significant enhancement of efficiency and productivity through widescale and ever-growing use of automation, AI, IoT, Big Data and other IT-based developments over the last decade.
Consumer goods segments, including FMCG and pharma, face the perennial issues of regulatory compliance, consumer safety, and the need for efficient supply chain management. One of the most effective ways to address these challenges both now and in the immediate future, is by implementing 2D barcodes on the packaging of products.
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