Wire, Cable and Extrusion
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Flexible packaging
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Aluminum, cans and lids
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Food
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Rubber, Plastic and Metal Industrial Parts
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Glass
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Plastic Rigid Containers and Caps
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Plastic bottle
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Shrink film
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Primary paperboard
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Corrugated cases
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Box printing
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Optimized beverage coding
east
End-to-end supply chain solutions
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Traceability and aggregation
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Paperless Quality
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Serialization and Aggregation
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Digital Tax Solutions 
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Authentication
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A guide to GS1 Digital Link codes
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Our GS1 Digital Link offering—a one-stop-shop
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Manage your data flows with CoLOS®
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Activate and engage with your Digital Link codes
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Get close to the consumer with exciting experiences 
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Future-Ready GS1 Digital Link QR & 2D Code Solutions

We Grow Your 2D Barcode Journey Together With You

 

 
Create and manage 2D codes
Choose offline and/or inline printed QR codes and manage all of them from an intuitive code control platform.
 
Create dynamic landing pages
Create personalized landing pages to turn every scan into a branded, data-rich moment.
 

 
Turn packaging into a connected product
Tailor your content, personalize each touchpoint, and drive loyalty and long-term value.
 
Move 2D codes from pre to inline printing
Using your existing tech or CoLOS, your codes can be created, managed and printed inline, always POS ready and compliant.
 

 
Enrich 2D codes with live data
Add batch, best before data and price enabling helps you improve inventory management, implement dynamic pricing and more.
 
Create unique 2D codes
Make individual products seamlessly trackable by aggregating product unit coding data to a case or pallet level.
 

 
Engage with 2D codes
Add production data to your dynamic landing pages and offer further value and data transparency to your consumers.
 

 

 

How Our GS1 Digital Link Solution Works

 

Code Creation

  • Define your strategy: dynamic, serialized, or compliant codes.
  • Generate unique identifiers that meet GS1 standards and are future-proof.

Code Deployment

  • Choose pre-printed or inline printed codes, depending on your packaging process.
  • Integrate smoothly with IT/OT systems for reliability and real-time visibility.
  • Ensure every code is verified in-line using vision inspection systems that guarantee GS1 compliance, scan quality, and retailer acceptance.

Code Activation

  • Link codes to product data, compliance platforms, or marketing campaigns.
  • Create branded, mobile-friendly landing pages connected to each scan.
  • Capture analytics and consumer insights to optimize your strategy

 
 

 

Business Values We Deliver

 

Compliance & Retail Acceptance
We ensure your packaging is ready for Sunrise 2027, aligned with GS1 standards, and accepted by retailers globally.
Consumer Engagement
Turn every scan into a branded moment. Share stories, sustainability info, or promotions through personalized landing pages.
Operational Efficiency
One code replaces many. Simplify packaging, reduce waste, enable dynamic pricing, and improve inventory accuracy. All while ensuring every code is verified at speed and scale.
 

Scalable by Design
From thousands to millions of units, our solutions scale seamlessly with serialization and aggregation.
Flexible Deployment
Whether pre-printed or inline, we adapt to your production environment without slowing you down.
 

 

Industries and Use Cases

 

GS1 Digital Link is industry-agnostic and can be adapted to the unique needs of any sector. Here’s how it adds value across markets:

 

GS1 Digital Link Food & Beverage | Markem-Imaje
Food and Beverage

Full traceability, allergen transparency, freshness management, and consumer promotions.

GS1 Digital Link Pharma & Healthcare | Markem-Imaje
Pharma and Healthcare

Serialization, expiry date management, recalls, and regulatory compliance.

GS1 Digital Link Retail & FMCG | Markem-Imaje
Retail and FMCG

Point-of-Sale readiness, loyalty campaigns, cross-channel engagement.

GS1 Digital Link Industrial Goods | Markem-Imaje
Industrial Goods

Authentication, anti-counterfeiting, and supply chain visibility from factory to end user.

 

 

Start Your 2D Barcode Journey Now

 

The global shift to GS1 Digital Link is already underway. By 2027, dynamic and augmented QR codes will replace traditional barcodes as the industry standard.
The earlier you begin, the more time you have to optimize, pilot, and scale.

 

 

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