Full traceability, allergen transparency, freshness management, and consumer promotions.
Serialization, expiry date management, recalls, and regulatory compliance.
Point-of-Sale readiness, loyalty campaigns, cross-channel engagement.
Authentication, anti-counterfeiting, and supply chain visibility from factory to end user.
The global shift to GS1 Digital Link is already underway. By 2027, dynamic and augmented QR codes will replace traditional barcodes as the industry standard.
The earlier you begin, the more time you have to optimize, pilot, and scale.