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Markem-Imaje is a global leader, specializing in innovative product identification, packaging intelligence, and connected product solutions.

Our End-to-End Supply Chain solutions unlock the power of intelligence in codes!

 
 
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Cable coding @ Cables RCT
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Cables RCT | Product identification
With its wide range of products in different sizes, colors, substrates and coding requirements, Cables RCT needs a marking solution that can handle complexity.
Traceability @ IMA Ilapak
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IMA IIapak | Turnkey traceability
IMA IIapak, company leader in the production of packaging machines, partners with MI to supply production lines with SmartDate thermal transfer overprinters throughout the world.
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Egg coding @ Huevos Guillen
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Huevos Guillén Group has chosen the Markem-Imaje 9450 inkjet printer to code eggs, to reduce operating costs, and to optimize the work of line operators.
Cable coding @ Lapp Kabel
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LAPP | High-performance cabling solutions
To update their coding system, LAPP teamed up with Markem-Imaje to develop a cutting-edge solution that couples black ink and white ink printers on each line.

 

Check our latest blog posts out

 

by Remy FONTANET July 28, 2025

How 2D Barcodes Solve Retail’s Biggest Inventory Management Headaches

If you’ve ever worked in retail, you know the drill. You’re doing inventory management counts at 6 AM, finding expired yogurt hidden behind the fresh stuff, getting calls about recalled products that could be anywhere in your store, and watching your profit margins disappear every time you have to throw perfectly good food in the dumpster.

The truth? Most inventory management systems haven’t caught up. Manual stock counts, constantly out-of-date information, playing hide-and-seek with expiration dates, to name a few.

 

What’s Really Happening on the Ground

Let me paint you a picture of what inventory management looks like in most stores right now. Your team is walking around with clipboards (or maybe tablets), manually checking expiration dates, hoping nobody made a data entry mistake last week.

When corporate calls asking about that batch of peanut butter that got recalled? Good luck. You’re probably going to spend the next two hours physically checking every jar on your shelves, hoping you can track down the right lot numbers.

And can we just acknowledge, for a second, the amount of product that ends up in the trash? Not because it went bad, but because it wasn’t sold on time. Better inventory management could have saved that product and your margins.

Never Miss Another Expiration Date

Picture this: every morning, your system automatically generates a list of products that are getting close to their sell-by dates. Not just categories – specific items, exact locations, how many days you have left. That’s inventory management done right, efficient, clear, and actionable.

I’ve seen stores testing the 2D barcodes, and they’re cutting food waste by 40% or more. That’s not just good for the environment, that’s real money staying in your pocket instead of going to the landfill.

Recalls That Don’t Ruin Your Week

Remember that romaine lettuce recall a few years back? The one where nobody could figure out which lettuce was safe and which wasn’t? With 2D barcodes, that’s a 10-minute problem instead of a 10-hour nightmare.

Your inventory management system knows exactly which products came from which supplier, which batch, even which field they were grown in. When a recall hits, you get an instant list of every affected item in your store. Some inventory management systems can even send automatic notifications to customers who bought the product using their loyalty cards.

Stock Rotation That Actually Works

You know that employee who’s really good at rotating stock? The one who always makes sure the oldest milk is in front? With 2D barcodes, your newest employee can do that job just as well, because the inventory management system tells them exactly which products need to move where. No more expired products hiding in the back. No more customers complaining about getting yogurt that expires tomorrow when fresh stock is sitting right behind it.

Suppliers Who Actually Know What’s Happening

This might be my favorite part. Instead of playing phone tag with your distributors about order quantities, your inventory management system can talk directly to theirs. They see what’s selling, what’s sitting, what you’re running low on, all in real time.

 

Making This Actually Happen

Okay, so we are sold on the idea. How do you actually pull this off without turning your store into a construction zone for six months?

Start With What Matters Most

Don’t try to encode everything right away. Focus your inventory management improvements on the stuff that’s costing you the most money: probably perishables with expiration dates, high-value items, or products that get recalled frequently. Get those working smoothly before you worry about encoding the color options for your widget inventory.

Get Your Tech Ready (But Don’t Overthink It)

Your POS system probably needs an update, but don’t let that scare you. Most of the major systems already support 2D barcodes scanning; you might just need new scanners and some software updates. The bigger question is whether your inventory management system can handle all the extra data you’re about to start collecting.

Get Your Suppliers on Board Early

This is crucial; you can’t do this alone. Start having conversations with your key suppliers now about data standards and formats. The stores that are succeeding with 2D barcodes are the ones that worked out the details with their inventory management and supply chain partners before they needed to.

How You’ll Know It’s Working

After you’ve got everything running, keep an eye on a few key numbers:

  • How much less stuff are you throwing away? That’s probably going to be your biggest win.
  • How much time is your team saving on inventory management? When you’re not doing manual stock counts and hunting for expiration dates, that labor can go toward actually helping customers.
  • Are your customers happier? When products are fresher and actually in stock when people want them, you’ll see it in your satisfaction scores.

 

The Reality Check

I’m not going to say this is easy. Updating your inventory management system is going to have bumps in the road. Your staff needs training, your processes need updating, and you’re probably going to discover problems you didn’t know you had.

But here’s the thing: the stores that are getting ahead of this transition are already seeing results. Real results, not just prettier reports. Less waste, better customer service, more efficient operations.

The question isn’t whether 2D barcodes are coming to retail. They’re already here. The question is whether you’re going to be ready for them, or whether you’re going to be scrambling to catch up while your competitors are already running smoother operations.

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