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Markem-Imaje is a global leader, specializing in innovative product identification, packaging intelligence, and connected product solutions.

Our End-to-End Supply Chain solutions unlock the power of intelligence in codes!

 
 
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Improve your line efficiency and profitability
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Authenticate and track every product and protect your brand
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Are you ready for the 2D barcode revolution?
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Print crisp 2D barcodes with the right coder


See what our customers say about our industrial solutions

 

Cable coding @ Cables RCT
CUSTOMER TESTIMONIAL
Cables RCT | Product identification
With its wide range of products in different sizes, colors, substrates and coding requirements, Cables RCT needs a marking solution that can handle complexity.
Traceability @ IMA Ilapak
CUSTOMER TESTIMONIAL
IMA IIapak | Turnkey traceability
IMA IIapak, company leader in the production of packaging machines, partners with MI to supply production lines with SmartDate thermal transfer overprinters throughout the world.
Can coding @ Coca Cola European Partners CCEP
CUSTOMER TESTIMONIAL
CCEP | Coding that keeps up the pace!
Coca-Cola European Partners (CCEP) chose Markem-Imaje laser coders for marking aluminum cans at its Marseille facility in France, up to 25 cans a second!
Egg coding @ Huevos Guillen
CUSTOMER TESTIMONIAL
Huevos Guillén Group | Precise coding for an exemplary company
Huevos Guillén Group has chosen the Markem-Imaje 9450 inkjet printer to code eggs, to reduce operating costs, and to optimize the work of line operators.
Cable coding @ Lapp Kabel
CUSTOMER TESTIMONIAL
LAPP | High-performance cabling solutions
To update their coding system, LAPP teamed up with Markem-Imaje to develop a cutting-edge solution that couples black ink and white ink printers on each line.

 

Check our latest blog posts out

 

by Remy FONTANET September 29, 2025

2D Barcode Implementation Checklist

Let’s be real: every consultant out there is shouting that 2D barcodes are the future and you’re already behind. What they don’t say? There’s no universal playbook for 2D barcode implementation

Every manufacturer I’ve talked to has a different starting point. Some juggle endless product lines, others are stuck with outdated systems, and most are just trying to improve without breaking what works. 

Your 2D barcode implementation path depends on your setup, your suppliers, your products and your team. With the right planning, it won’t feel like extra work. Rather, it will feel like less hassle. Fewer mistakes, less waste, and more time to focus on the things that matter.   

 So before anything else, talk to your people. Learn where the real issues are. The more you understand upfront, the fewer late-night disasters you’ll be putting out. 

 

Start 2D Barcode Implementation Where It Hurts 

Not everything needs a barcode upgrade tomorrow. But if you’re in fresh food, that’s where you’ll see the fastest wins. 

Picture Maria in your deli. Instead of reweighing chicken every morning and slapping on new labels, she scans once and gets weight, batch, and expiry instantly. No pricing errors, no wasted food, no annoyed customers. 

 Start with the most obvious products, the ones that require several interactions or inspections, such as chicken, fish, and prepared meals. Fix those first and you’ll see the payoff. 

 

Don’t Skip the Foundation 

GS1 standards may not grab attention, but they’re the foundation on which everything else is built. Skip them, and you’ll regret it later. 

Lock them in early so your codes work everywhere—stores, warehouses, even international markets. 

 

Test Like Your Business Depends on It 

As a retailer, your scanners need to work every time. Not 85%, not “pretty good”—every time. 

Make vendors prove 98% first-read accuracy on the worst packaging you’ve got. Crumpled, shiny, curved, throw it all at them. And make sure your POS system actually understands what it scans. Watching cashiers type prices by hand is a nightmare. 

 

Test Your Suppliers 

Piloting with your best suppliers proves nothing. Test the difficult ones, the ones you’ll be stuck with after launch. 

Give them exact specs and placement rules. Make it so clear that even your most chaotic partners can’t screw it up. 


 

Stress Test Everything 

Run ugly tests: 100 packs per supplier, scanned at bad angles, in bad light, by tired staff. Track every failure. Fix the details - size, placement, print quality - before rollout. 

 

Track What Matters 

Forget vanity metrics. Watch the ones that make life easier: 

  • Fewer pricing errors 
  • Less wasted food 
  • Higher first-scan rates 
  • Time saved for frontline retail staff 

Targets to aim for: 

  • 98%+ scan success 
  • 10–15% faster checkout 
  • 50% fewer backroom issues 
  • 7–10% less waste

What Usually Breaks 

  • Glare: Move codes to flat spots with proper quiet zone and background contrast 
  • Marking performance: Old printers or poor consumables - supplier’s problem 
  • System crashes: Test updates in sandbox first 
  • Shortcuts: Train staff and remove bypasses

Get the Right People in Play 

This isn’t a solo project. You’ll need: 

  • Finance: ROI guardrails 
  • Operations: Process enforcement
  • IT: Keep systems stable and ensure interoperability and data consistency 
  • Supply chain: Inventory and receiving 
  • Category managers: Product selection and ensuring supplier compliance 
  • Suppliers: Deliver products with accurate printing that meets quality and compliance 
 

The Bottom Line 

Start with problem products. Test hard. Focus on improvements that matter. 

Do it right, and you’ll wonder why you waited. Do it wrong, and your team will never forgive you. 

2D barcode implementation isn’t about chasing new tech—it’s about smoother operations, happier customers, and stronger margins. Everything else is just noise. 

 
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