As all US fresh food producers and their overseas suppliers should know, from January 2026, there will be a legal obligation to enable highly enhanced tracking of their products across the entire supply chain.
From January 2026, all US-based fresh food and drink producers and US suppliers overseas will be legally obliged to enable highly enhanced tracking of their products across the entire supply chain.
Many producers and retailers have unique brand stories to tell but little way of getting potential customers to connect with their product to improve brand loyalty.
Despite the ever-growing inclusion of QR codes on products, companies often miss out on marketing opportunities that could transform their brand from a one-off experience to a long-term customer favorite.
I am Adrian De Guinto, one of the Software Engineers at Markem-Imaje Philippine Corporation. I have a bachelor’s degree in information technology and joined the company in mid 2023.
New European Union (EU) directives target what authorities describe as ‘food fraud’ and ‘hidden’ sugars for certain foods, most commonly consumed at breakfast.
Current 1D UPC barcodes have been used to look up price and serialize products over the last 50 years, but as demand increases for more product information on packaging, brands are switching to 2D barcodes that can store more product information for both retailers and customers to access.
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