Transform Products Into Consumer Engagement Channels with Smart Packaging
Turn every QR code on packaging into a powerful consumer engagement platform. Markem-Imaje’s connected packaging solutions, powered by CoLOS®, help brands build lasting customer relationships through smart packaging that delivers personalized experiences and captures valuable first-party data.
How Smart Packaging Drives Consumer Engagement
Besides providing traceability and brand protection, connecting your products digitally to the web opens up your brand to unprecedented marketing and brand loyalty possibilities as well as creating an unrivaled line of communication with your customers.
Increased mobile consumer engagement, like package scans and dwell time on mobile pages, provided through connected packaging, is proven to be followed by an increase in the same product's sales. Creating the most engaging front-end mobile experiences possible will increase the conversion rate, hence being the goal of more and more brand owners and marketing departments.
Create GS1-Compliant QR Code Packaging
Deploy static or dynamic, QR code packaging, compliant with the GS1 Digital Link standard, that works at point-of-sale and throughout the product lifecycle. Update content anytime without reprinting.
Connect Supply Chain and Business Systems
Offer your consumers unique information by integrating production data and supply chain information. Our QR codes seamlessly integrated with CoLOS® for IT/OT and advanced data flows.
Build Engaging Product Landing Pages
Create branded product landing pages and QR code landing pages with our no-code editor. Personalize by location, language, and customer data—no developers needed.
Turn Connected Products into Revenue Drivers
Enable QR code consumer engagement that drives results. From product data transparency and authentication to loyalty programs, every scan becomes an opportunity to educate and to entertain to convert, and retain customers.
How Smart Packaging Drives Consumer Engagement
1. Pre-Purchase
Help shoppers make confident decisions with detailed product info, nutrition tables, reviews, and comparisons accessible via smart packaging.
2. Post-Purchase
Keep customers engaged with how-to content, exclusive offers, loyalty enrollment, andrecycling best practices and support—all through your connected products.
3. Brand Building and Protection
Share sustainability stories, sourcing transparency, and manage possible recall and authentication to build trust and advocacyand protect your consumer.
Product Landing Page Capabilities
Our QR code landing pages and product landing pages deliver:
- Dynamic personalization based on location, time, and customer data.
- Rich content: video, UGC, reviews, store locators, production data and e-commerce integration.
- No-code creation and A/B testing for marketing teams
- Real-time updates without changing packaging.
- First-party data capture with CRM and analytics integrations.
Consumer Engagement Solutions Across Industries
CPG & Retail
Drive omnichannel consumer engagement, loyalty, and transparency with packaging that connects shoppers to your brand story.
Beauty & Personal Care
Educate consumers with tutorials, ingredient transparency, and personalized recommendations via QR code packaging.
Food & Beverage
Share sourcing details, recipes, and nutritional information through smart packaging that builds trust.
Enterprise-Grade Connected Packaging Platform
GS1 Standards: Compliant QR code packaging that works seamlessly at POS and for consumer engagement.
Dynamic Content: Update your product landing pages anytime. Launch campaigns, fix errors, or respond to market changes instantly.
Enterprise Integrations: Connect with CoLOS®, CRM, analytics, e-commerce, PIM, and marketing automation platforms.
Security & Scale: Recall handling, Aauthentication, tamper-detection, and serialization built in. From pilots to millions of units.
Start Building Consumer Engagement Through Connected Packaging
See how leading brands use smart packaging, QR code consumer engagement, and connected products to build lasting customer relationships.
Andreas Wehl – Head of Packaging Innovation and Cosmetics @ Töpfer
“In conjunction with our system, we ensure that we can send brand, item number, batch number, and more to our marking systems without errors. “
#CIJ
Andrea Boccolini – VFFS Technical Sales Support Manager @ IMA Ilapak
“Our machines are exported around the globe: IMA IIapak has always found Markem-Imaje to be an excellent partner capable of supporting our clients in every part of the world with widespread support and prompt service in the supply of spare parts”.“
#TTO #OEM
Xavier Bossard – Operations, Digital and Logistics Project Manager at Bioplants @ Bioplants
“The Markem-Imaje solution proposed to Bioplants was interesting because we could choose the criteria we needed: Before that, we were using a labeler, so one consumable item was created every time we labeled a package. Today we use hot melt ink directly projected on the cardboard allows us to add traceability to the packages, which we did not have before.”“
#TouchDry #HighResolutionInkjet
Nicola Marchesin – IT Manager @ Mebra Plastik
“This (CoLOS) has allowed us to be much more efficient, reducing line equipment times and making it possible to implement new solutions such as automated metrics, fewer ink types, and less waste thanks to more ecological containers and less energy consumption.” “
#CoLOS #SoftwareSolutions
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