by Karl-Heinz WEBER
Thursday, November 25, 2021

Showcasing business evolution at FACHPACK 2021

Attending FACHPACK in Nuremberg was an important test. The European trade fair for packaging, processes and technology was the first event we had attended in several years, because of the pandemic and other business considerations.  Like our industry peers, we carefully weigh the budgets needed for events against the return on investment.  This year FACHPACK had the added complication created by the COVID-19 restrictions and the very short notice available to prepare for the event. However, not only did FACHPACK 2021 turn out to be the best exhibition we have ever attended, but it also proved to be the moment we needed to reaffirm in person our relationships with customers.

Setting goals

Our key objective for the show was to connect with visitors. We also wanted to make a statement to the industry that our portfolio is better than ever. In the year and a half that the world stood still, Markem-Imaje never stopped innovating. Alongside our ongoing solution development, we made three business acquisitions. FACHPACK was the moment to showcase that evolution.

New products play an important part in drawing new customers to our stand and at the heart of this was a sneak preview of our new 5940 G TouchDry® high-resolution inkjet coder featuring Markem-Imaje’s proprietary Touch Dry inks that dry instantly on contact.

A space to reconnect

With 788 exhibitors from 33 countries and around 24,000 visitors FACHPACK more than met our expectations and proved to be a welcoming and positive environment in which to reconnect with customers and meet new contacts.

Intelligence-beyond-the-mark-team-at-FACHPACK-2021-800x400-50 

The great opportunity of being back to in-person events is having a platform for broader conversations – rather than being solely focused on a single point or challenge. This often reveals where our end-to-end solutions can have wider benefits for customers.

Creating the right environment plays a big part in facilitating these conversations and we were very proud of our stand. At 120 sqm. ft our carefully curated space centered around the soon to be launched 5940 G and our refreshed branding. Bordering this large and welcoming central point, we showcased the packaging process from start to finish – highlighting our full end-to-end solutions along the way. 

Our aim was to inspire people by bringing the product flow to life, demonstrating MI’s transition to an end-to-end solution provider. We celebrated some of our customers by providing their branded snacks and drinks for visitors to our stand, including packets of crisps and cookies, as well as coffee. Plus, bottles of San Pellegrino – a refreshing drink and a way of showcasing our laser printing on their labels!

Changing Perceptions

A key theme in the conversations we had at the event was an accelerating shift towards recyclable materials and consumables which have a reduced impact on our environment.  Like our customers, we are also on this journey and one of the frequent topics of discussion during FACHPACK was our range of MEK-free inks.

It’s not too big a statement to say that FACHPACK 2021 confirmed a change in the public perception of Markem-Imaje in the DACH region. It proved to be an important platform for benchmarking how our innovations are received by the market, highlighting the fact that Markem-Imaje is considered a company that harnesses innovation to solve problems, rather than just selling products.

FACHPACK 2021 was very much a trial for us. We set out open minded but with the concern that events may no longer be the best way of progressing business.  It was a pleasure to learn that connecting with customers in person is still good for business, good for innovation and great for our industry.

We look forward to meeting face-to-face again soon. Watch this space…
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