Maintaining customer loyalty; continuing to attract customers to physical stores; streamlining product recalls; adapting to changing consumer behavior; reducing waste; and fighting theft: Producers and retailers are under constant pressure to identify new ways to address important challenges.

Markem-Imaje is helping the esteemed wine producer Mezzacorona Group to comply with the recent EU Wine Regulation and provide product traceability.

Current 1D UPC barcodes have been used to look up price and serialize products over the last 50 years, but brands are switching to 2D barcodes that can store more product information.