Food

MI-Scope
the magazine for the food industry

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Markem-Imaje enjoys complete Liberté

Liberté is the story of a family of Jewish Russians who fled to America to escape persecution at home. After they settled in Canada, they founded a dairy company, which they named “Liberté,” inspired by the Statue of Liberty, so iconic to their adopted continent...

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PRODUCT / INNOVATION

The new SmartLase: High-performance marking serving your needs

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MARKET / REGULATION

Are you ready for European regulation 1169/2011?

Are you ready for European regulation 1169/2011?

Ice creams sold in individual packages will now be required to legibly display all the compulsory information, even if the box containing them is already marked.

The regulations governing the labeling of foodstuffs are changing, to ensure consumers are better informed. The improvements will apply to all individual packages, including ice creams.

The new regulation
From December 13, 2014, all food products – including those sold via “out-of-home” channels – will be required to carry a comprehensive range of information: list of ingredients, potential allergens, nutritional information, country of origin, etc… as well as a date of minimum durability (former best-before date) or a "use by" date. Ice creams sold in individual portions - in service stations or cinemas, for example - are among the last few products yet to be brought into line with the regulations, currently implemented primarily by the biggest manufacturers, such as Unilever or Nestlé, who hold 42% of the European market.

A challenge for the industry
Ice creams sold in individual packages will now be required to legibly display all the compulsory information, even if the box containing them is already marked. This requirement is forcing the sector to revise its coding processes and can demand the installation of an additional coder on production lines. At the same time, the last thing manufacturers want is to see their costs rise, their production outputs fall and their efficiency decrease.

Markem-Imaje’s solution

The best solution is laser technology, which has been identified as being ideal for preserving ice cream integrity and ensuring maximum production line efficiency. Markem-Imaje offers a complete solution using a new-generation laser coder: the SmartLase C350. It has the highest output on the market. Several contrast levels are possible to suit different materials (PP, cardboard, etc.) and guarantee perfect marking quality. In early 2014, the range is set to be expanded, with the addition of an L version. It will have a wider marking window, to print more packages at once, and a print angle that can switch from 90° to 0° to facilitate the incorporation of the coder into existing production lines. For small volumes, the inkjet technology allows high print speeds and offers significant flexibility, with an excellent total cost of ownership (TCO).

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AWARD / CUSTOMER SERVICE

Markem-Imaje UK awarded for its customer service

Markem-Imaje was given the “Excellence in Customer Service” award in recognition of the quality of its customer relations at the PPMA (Processing & Packaging Machinery Association) Awards. Held on June 4, 2013 at the National Motorcycle Museum, in Birmingham (United Kingdom), the ceremony was attended by 400 British industrial companies, gathered to celebrate the performance of national manufacturing industry. An independent panel of judges, made of up packaging sector specialists, selected Markem-Imaje UK as the winner of the award for the best customer service, in recognition of its exceptional capacity to build customer loyalty. “It is very satisfying to win such a well respected award,” enthuses Martin Bailey, UK Operations Manager. “Our team is constantly attentive to customers’ feedback. To ensure total control of our service offer, we have set up a set of key performance indicators, designed to monitor our capacity to meet customer expectations and deliver customer satisfaction. We are particularly proud to be seen as a world leader capable of operating at a local level.”

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CORPORATE / PARTNERSHIP

Markem-Imaje and Applied DNA: An innovative partnership

Wanting to offer its customers the very latest technology, Markem-Imaje Corp. has signed a partnership with the US company Applied DNA Sciences Inc. (APDN), a supplier of anti-counterfeit technologies and product authentication solutions based on plant DNA. With this contract, APDN can now sell Markem-Imaje inks, incorporating a patented SigNature® DNA marker, unique to each customer. These inks are primarily aimed at electronic component suppliers for the US Defense Logistics Agency (DLA), which supplies the US military. According to Christophe Lopez, Vice President, Marketing and Sales for the Markem-Imaje group, the objective of the deal with the APDN is not only to distribute these inks, but also to expand the range, by developing new Markem-Imaje inks incorporating this innovative technology. “This technology gives our customers an unrivalled capacity to guarantee the protection of their products and supply chains,” he indicates.
 

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